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 [Operators](https://developingtelecoms.com/telecom-business/operator-news.html)## DITO aiming to achieve 30% market share, turn a profit by 2026

 

 

   Details    James Barton    Category: [Operators](https://developingtelecoms.com/telecom-business/operator-news.html)     16 March 2021     13757 views   

 

  ![Dito aiming to achieve 30% market share, turn a profit by 2026](https://developingtelecoms.com/images/stories/Places/800x600/philippines_Rice_Terraces.jpg)  

 

The Philippines’ new major player DITO Telecommunity has revealed that it aims to achieve profitability by its fifth year in operation.

As part of this, DITO hopes to take a market share of around 30%. Gaining almost a third of the country’s subscribers would break the Philippines’ longstanding duopoly between incumbents Globe Telecom and PLDT’s Smart Communications - a lofty but attainable goal.

Statements regarding DITO’s goals made by its chief administrative officer Adel Tamano had been reported by local media, but were confirmed in a stock market filing by holding company DITO CME. Tamano believes the operator will be able to provide fixed home broadband services within two years and achieve a break-even of EBITDA by its third active year.

[After passing its technical audit](https://developingtelecoms.com/telecom-business/operator-news/10763-dito-clears-technical-audit-and-signs-interconnect-deals-ahead-of-launch.html), [DITO launched services earlier this month](https://developingtelecoms.com/telecom-business/operator-news/10769-dito-confirms-march-launch-as-rivals-ready-networks-for-competition.html), offering mobile services across 17 cities and municipalities in Mindanao and Visayas. It is targeting a Metro Manila launch by June this year, and l[ast week had its 25-year franchise extension approved by a senate committee.](https://developingtelecoms.com/telecom-business/operator-news/10842-dito-awarded-25-year-franchise-in-the-philippines.html)

 

 

   
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