PLDT’s Smart launches AI noise cancellation for voice calls

Details: John Tanner; Category: Operators; 09 November 2026; 178 views

PLDT’s wireless arm, Smart Communications, said on Friday it has launched a new service for premium postpaid customers that uses AI noise cancellation to filter out background noise during voice calls.

The service – called PureVoice – can be enabled and disabled by pressing 8# during a call, with no need to install an app or adjust the device's settings. Smart said service works on phones regardless of whether they have built-in noise cancellation.

The PureVoice service is being rolled out only to subscribers of Smart Infinity, the telco’s premium postpaid brand, although Smart intends to roll out the service to more subscribers soon.

“By introducing PureVoice to Smart Infinity members first, we are giving them early access to a new level of call clarity and reinforcing our commitment to delivering exclusive privileges that set the Smart Infinity experience apart,” said Tina D. Montinola, VP and Head of Smart Infinity.

“Advancements in our Smart network and AI capabilities have laid the foundation for a more intelligent and enhanced calling experience,” added Debbie M. Hu, FVP and wireless network business partner of Smart. “This enables us to push the boundaries of innovation, developing solutions that make everyday conversations clearer, more seamless, and more valuable for our subscribers.”

Like most telcos in the Philippines and elsewhere, Smart makes most of its money from data services rather than legacy voice and SMS services. In its latest financial results for the six months ending June 30, 2026, Smart said voice accounted for 7% of its mobile revenue, down from 9% from the same period last year.

However, Lloyd R. Manaloto, first VP and officer-in-charge of Smart, said that voice remains a critical service for customers, even if it rakes in less revenue.

“Voice remains the quintessential service of any telecommunications company,” he said. “While the way people communicate continues to evolve, the need for reliable, clear, and seamless conversations remains fundamental.”