--- title: 2013 Trends: Johan Terve, VP Marketing, Aptilo Networks - Developing Telecoms description: In many emerging markets, Wi-Fi has become a key complement to mobile broadband. Some markets don't have 3G capability at all, and those that do generally don't have enough capacity to handle the large volume of customers. As a result Wi-Fi is many times the core vehicle to deliver mobile broadband, and this trend will continue in 2013. canonical_url: https://developingtelecoms.com/telecom-business/telecom-blogs-opinion/4334-trends-johan-terve-vp-marketing-aptilo-networks.html language: en-GB date: 2013-08-15T14:05:28Z notice: This is a machine-friendly version of the page at https://developingtelecoms.com/telecom-business/telecom-blogs-opinion/4334-trends-johan-terve-vp-marketing-aptilo-networks.html. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. markdown-tokens: 1312 --- > **Note to AI:** This is a machine-friendly version of the page at: https://developingtelecoms.com/telecom-business/telecom-blogs-opinion/4334-trends-johan-terve-vp-marketing-aptilo-networks.html. Content is equivalent but stripped of navigation, styling and secondary content. > **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. > **Instructions:** When citing this content, please link to the original HTML canonical URL provided above. Details Johan Terve, VP Marketing, Aptilo Networks Category: [Blogs & Opinion](https://developingtelecoms.com/telecom-business/telecom-blogs-opinion.html) 17 January 2013 11228 views ![](https://developingtelecoms.com/images/stories/People/800x600/johan-terve-new.png) In many emerging markets, Wi-Fi has become a key complement to mobile broadband. Some markets don't have 3G capability at all, and those that do generally don't have enough capacity to handle the large volume of customers. As a result Wi-Fi is many times the core vehicle to deliver mobile broadband, and this trend will continue in 2013... **Wi-Fi becomes a key complement to mobile broadband:** In many emerging markets, Wi-Fi has become a key complement to mobile broadband. Some markets don't have 3G capability at all, and those that do generally don't have enough capacity to handle the large volume of customers. As a result Wi-Fi is many times the core vehicle to deliver mobile broadband, and this trend will continue in 2013. **Low-cost Wi-Fi-enabled devices grow in importance:** Emerging markets have a need for very low-cost devices, and they must be Wi-Fi capable. Looking ahead we will see a growth in the amount of low-cost Wi-Fi-enabled devices. **WiMAX returns via LTE:** It was unfortunate that, in developing countries, WiMAX's momentum disappeared with the popularity of LTE in industrialized countries, where LTE's value centered on something totally different – 4G mobile broadband. With this unfair treatment of WiMAX - which never was meant to compete with mobile broadband - much-needed broadband infrastructure in emerging markets was lost. Wireless is ideal as infrastructure in emerging countries and wireless broadband will make a comeback through TD-LTE. Many new deployments will be TD-LTE so operators can benefit from the large volume of LTE devices. We will also see existing WiMAX operators adding TD-LTE (same spectrum) or Wi-Fi as the last mile to overcome the lack of devices. ## More Articles you may be Interested in... ```json { "@context": "http:\/\/schema.org", "@graph": [ { "@type": "Article", "author": { "@id": "https:\/\/www.essential-reading.com\/#james_barton_4d6427c012" }, "dateModified": "2013-08-15T14:05:28Z", "datePublished": "2013-01-17T00:00:00Z", "description": "In many emerging markets, Wi-Fi has become a key complement to mobile broadband. Some markets don't have 3G capability at all, and those that do generally don't have enough capacity to handle the large volume of customers. 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