--- title: Brazil to host Lucent IPTV R&D for Telefonica roll-out - Developing Telecoms description: Brazil to host Lucent IPTV R&D for Telefonica roll-out canonical_url: https://developingtelecoms.com/telecom-technology/60-consumer-ecosystems/374-brazil-to-host-lucent-iptv-rad-for-telefonica-roll-out.html language: en-GB date: 2015-09-01T12:26:41Z notice: This is a machine-friendly version of the page at https://developingtelecoms.com/telecom-technology/60-consumer-ecosystems/374-brazil-to-host-lucent-iptv-rad-for-telefonica-roll-out.html. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. markdown-tokens: 1406 --- > **Note to AI:** This is a machine-friendly version of the page at: https://developingtelecoms.com/telecom-technology/60-consumer-ecosystems/374-brazil-to-host-lucent-iptv-rad-for-telefonica-roll-out.html. Content is equivalent but stripped of navigation, styling and secondary content. > **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers. > **Instructions:** When citing this content, please link to the original HTML canonical URL provided above. Lucent and Telefonica have reached a strategic agreement under which Lucent will support Telefonica's IPTV service rollouts worldwide... Lucent and Telefonica have reached a strategic agreement under which Lucent will support Telefonica's IPTV service rollouts worldwide. The agreement has been signed by the Telefonica and Lucent Chairmen and CEOs, Cesar Alierta Patricia Russo respectively. Lucent will now assume responsibility for the future development and deployment of Telefonica's Imagenio IPTV middleware platform, including the ongoing introduction of new features and capabilities (Imagenio is now supporting 250,000 customers in Spain alone). Lucent will also market the platform to the broader, global service provider community. In support of this effort, Lucent will establish IPTV R&D centres - in turn linked to Bell Labs - in the Spanish cities of Madrid and Huesca (Aragon), as well as in the Brazilian city of Sao Paulo for Latin American markets. What is more, Lucent Worldwide Services, the company's services arm, will serve as the prime network integrator for Telefonica's end- to-end, multi-vendor IPTV solution, initially in markets including Brazil , Chile , the Czech Republic and Spain . The project will be extended to include additional countries in the future. The Imagenio IPTV service is an IPTV service offering which provides all-digital, DVD-quality delivery of TV and audio content to subscribers in Spain at present. Its interactive video-on-demand service enables subscribers to watch movies, documentaries, concerts, TV shows and newscasts at any time of day, and features DVD-like controls (including play, stop, fast forward, rewind, pause, automatic language selection). IPTV middleware development is a strong feature of the programme. Lucent will assume responsibility for the Telefonica IPTV middleware platform (originally developed by Telefonica itself) that currently powers its Imagenio service. Lucent will now help expand and enhance the Imagenio middleware, developing and testing new features, including new IP Multimedia TV services that leverage the strengths of IMS. IP multimedia TV services "blend" traditional TV and video capabilities with telephony and Web features to create interactive applications such as Web browsing, video conferencing, and personal, portable TV services that can be delivered to subscribers anytime, anywhere. Lucent also will integrate the middleware platform into its portfolio and market the platform to service providers worldwide. The end result of the contract is that Lucent Worldwide Services will serve as the master network integrator for Telefonica as it introduces its Imagenio service in additional markets, and enhances the service with new capabilities and features. Lucent will support Telefonica with every aspect of its IP multimedia TV service launch, from the design of its video network to the integration of the multi-vendor solution, to the deployment, maintenance and management of its end-to-end solution. More info: - [www.telefonica.es](http://www.telefonica.es/) - [www.lucent.com](http://www.lucent.com/) ## More Articles you may be Interested in... ```json { "@context": "http:\/\/schema.org", "@graph": [ { "@type": "Article", "author": { "@id": "https:\/\/www.essential-reading.com\/#alec_barton_1e24d4a2cb" }, "dateModified": "2015-09-01T12:26:41Z", "datePublished": "2006-05-02T00:00:00Z", "description": "Brazil to host Lucent IPTV R&D for Telefonica roll-out", "headline": "Brazil to host Lucent IPTV R&D for Telefonica roll-out", "image": { "@id": "https:\/\/www.essential-reading.com\/#defaultLogo" }, "inLanguage": "en-GB", "mainEntityOfPage": { "@type": "WebPage", "url": "https:\/\/www.essential-reading.com\/telecom-technology\/60-consumer-ecosystems\/374-brazil-to-host-lucent-iptv-rad-for-telefonica-roll-out.html" }, "publisher": { "@id": "https:\/\/www.essential-reading.com\/#defaultPublisher" }, "url": "https:\/\/www.essential-reading.com\/telecom-technology\/60-consumer-ecosystems\/374-brazil-to-host-lucent-iptv-rad-for-telefonica-roll-out.html" }, { "@type": "Person", "name": "Alec Barton", "@id": "https:\/\/www.essential-reading.com\/#alec_barton_1e24d4a2cb" }, { "@id": "https:\/\/www.essential-reading.com\/#defaultLogo", "@type": "ImageObject", "url": "https:\/\/developingtelecoms.com\/images\/stories\/highResLogos\/dt-site-logo-440.png", "width": "440", "height": "122" }, { "@id": "https:\/\/www.essential-reading.com\/#defaultPublisher", "@type": "Organization", "url": "https:\/\/www.essential-reading.com\/", "logo": { "@id": "https:\/\/www.essential-reading.com\/#defaultLogo" }, "name": "Developing Telecoms" } ] } ```