---
title: Smart selects Matrixx Software for Filipino content monetisation - Developing Telecoms
description: PLDT subsidiary Smart Communications has selected Matrixx Software’s real-time Digital Commerce platform for its mobile business.
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date: 2016-03-31T11:41:13Z
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PLDT subsidiary Smart Communications has selected Matrixx Software’s real-time Digital Commerce platform for its mobile business.

Subsequently, PLDT has invested in MATRIXX through its investment arm, PLDT Capital.

Smart, which boasts the country’s largest mobile network, is deploying the Matrixx platform to deliver lifestyle services and content that can be individually purchased and customised. Smart’s customers will be able to manage their mobile account usage and spend, tailor services and choose packages based on their preferences and budgets.

Matrixx provides a real-time Digital Commerce platform for creating and monetising content and services. The firm installed and integrated the solution for Smart within weeks, allowing rapid time-to-market for future service propositions that will capture wallet-share and customer loyalty in a dynamic, fast-paced market.

Winston Damarillo, PLDT Chief Strategy Advisor and PLDT Capital Co-Managing Director said, “Evolution of the telco into a Digital Service Provider requires viewing the customer through a different lens, in order to identify new ways of serving them.”

Dave Labuda, Founder, CEO and CTO, Matrixx Software, said, “The PLDT Group continues our model of companies that are investors as well as customers.”

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