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title: Salam taps Optiva BSS platform to launch new Saudi MVNO - Developing Telecoms
description: Saudi Arabia’s Salam (formerly ITC) has selected Optiva’s BSS Platform to enable its new MVNO.
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date: 2022-02-24T14:47:24Z
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Saudi Arabia’s Salam (formerly ITC) has selected Optiva’s BSS Platform to enable its new MVNO.

Branded as Salam Mobile, the MVNO aims to bring innovative digital services to Saudi Arabia’s fast-growing consumer market segment. Through this partnership, Salam Mobile will deploy Optiva cloud-native BSS technology on its state-of-the-art, private cloud infrastructure.

Optiva BSS Platform, a best-of-suite, end-to-end, pre-integrated customer and revenue management solution, allows Salam to quickly and cost-effectively conceptualise and introduce new digital service offerings to customers. The platform provides real-time billing, charging and fulfilment that will differentiate Salam Mobile offerings.

“Salam Mobile’s line of business will be built upon our strong enterprise customer base. By collaborating with Optiva, we will accelerate our journey into the consumer segment and continue our expansion into realising the exciting possibilities of the digital services future,” said Abdulmohsin Al-Joyan, Salam Mobile CEO.

Optiva BSS Platform equips Salam Mobile with rapid launch capabilities and provides total cost of ownership (TCO) savings by addressing all of its end-to-end MVNO business monetisation requirements. The turnkey BSS suite, architected as a cloud-native and designed for private and public cloud deployment, goes beyond traditional billing, allowing for real-time storefront provisioning, monetisation and cross-service promotion delivery. These capabilities support Salam in creating a unique offering to grow its customer base with an enhanced, personalised digital experience.

“The MVNO segment continues to proliferate worldwide and offers operators the opportunity to create — in a matter of minutes what used to take days — service packages that deliver unique customer experiences,” said John Giere, President and CEO of Optiva.

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