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title: NTT Data expands MENA cloud business with Zero&One buyout - Developing Telecoms
description: Japan’s NTT Data announced on Monday it has struck a deal to buy UAE-based regional cloud consultancy Zero&One, which it says will strengthen its cloud capabilities in the Middle East North Africa (MENA) region.
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Japan’s NTT Data announced on Monday it has struck a deal to buy UAE-based regional cloud consultancy Zero&One, which it says will strengthen its cloud capabilities in the Middle East North Africa (MENA) region.

Founded in 2017 and headquartered in Dubai, Zero&One is an Amazon Web Services (AWS) Premier Tier Services Partner for the MENA region. It holds nine AWS competencies, to include Generative AI.

NTT Data MD for Middle East, Burcak Soydan, said the acquisition enables it to offer comprehensive cloud services to Middle East and African clients, including cloud migration, application modernization, cloud-native development, data analytics and AI solutions.

"This acquisition enables us to deliver high-impact solutions and enhance the value we bring to organizations in the Middle East,” he said in a statement. “Zero&One’s expertise strengthens our ability to deliver the speed, scale and technical depth clients need in today’s cloud-first environment.”

Moreover, he added, acquiring Zero&One supports the company’s regional ambitions. as the Middle East cloud market enters a period of significant growth.

Saudi Arabia’s cloud services market alone was valued by Mordor Intelligence at US$4.77 billion last year. Mordor forecasts that figure to more than double by the early 2030s. AWS is currently [planning to launch an infrastructure region in Saudi Arabia](https://developingtelecoms.com/telecom-technology/telecom-cloud-virtualization/16353-aws-plans-us-5-3m-infrastructure-region-in-saudi-arabia-in-2026.html) later this year.

Zero&One CEO Ali El Kontar said the deal is the natural next step in its own growth strategy.

“As part of NTT DATA, we can now combine our regional knowledge and AWS specialization with global resources, expanded service offerings and the ability to support clients on an even larger scale,” he said.

No financial details of the acquisition were disclosed.

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